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Sentosa Jubilee Passport
Digital Gamification, Activation, Visual Design
A digital passport journey designed to track unique user stamp collection, milestone rewards and increase islander membership through an e-loyalty custom portal powered by a fun, interactive and seamless experience as part of the Sentosa Golden Jubilee campaign; that helped to boost repeat purchases and incentivise users through rewards.
The Sentosa Jubilee Digital Passport is a 6-month campaign to reward visitors as they travel and spend around the island. A customised web portal built on a highly secured platform with OTP authentication on every login and supported with a seamless receipt uploading process.
Visitors are rewarded with a stamp when they spend $20 at participating island merchants and submit their receipts through mobile. The collection of stamps entitles visitors to redeem an array of exciting milestone rewards through a sure-win Spin the Wheel opportunity with an accumulation of 10 stamps, along with a mystery gift upon completion of the digital passport journey.
On top of stamp collection to redeem milestone rewards, visitors are also entitled to lucky draw chances leading up to monthly and grand draws worth up to $15,000.
Prizes to redeem are administered through the rewards tab in individual user account on mobile and available for redemption at selected Sentosa ticketing counters.
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