Scotts Square: Guess It Out Loud
Instagram AR Filter
This project offered us an opportunity to custom design an Instagram AR filter through our creative expertise for boutique luxury mall Scotts Square.
Guess The Gibberish filter is one that swept the world by storm and gained huge popularity amid the pandemic in 2020. We gave the original idea an added twist and designed a series of pictograms that would pop up on the filter on random and the audience have 10 seconds to gibber their way and guess what the brand is.
The virtual campaign created extra fun, engagement and interactivity for shoppers, connecting them with brands from the mall.
The results were evidently rewarding.