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Rochester Mall: Tiny Builders

Activation, Workshop

Safety vest, hard hats and dirty hands. Rochester Mall saw a one-of-a-kind mini-construction site pop-up event during the June school holidays. Packed with construction-themed activities, photo op and workshops, the little Bob the Builders were able to live out their safety vest fantasy.

Experiential excavator site had construction-crazy kids the opportunity to operate a kid-sized excavator at a sand pit and take on a digging challenge.
Truck on to other levels of the mall our tiny builders were overwhelmed with joy on games like building up a fort at Lego Town or tearing down a wall with a wrecking ball.
Builder-themed workshops such as vehicle lego building and 3D architecture model challenged them to practice their creativity and dexterity. Pose and capture the coolest tiny builder moment and they could walk away with $200 UE Mall vouchers.

We saw over 900 footfall in a 5-hour event and successfully gas out builder entry passes and goodie bags to the first 300 registered participants, in just under 30 minutes from the start of event!

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