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Paragon L3 Taking Style To A New Level
Launch, 3D Creative Installation, Workshop
It started with the client’s vision to blend fashion, music and photography as one theme to launch their brand new retail and lifestyle concept. We ended with pockets of fun, personalised and engaging experience for media and shoppers to take home that summer, at Level 3 Paragon.
The brand launch was celebrated with diversity and expression—kicked off with media and VIP shoppers invited to enter a new realm as they express themselves at upscale installations, walk on floor designed to be a bold runway, discover curated workshop demos, savour delectable cocktail reception and take home personalised swags.
The launch celebration continues for a month where shoppers were treated to creative workshops on Saturdays where they get hands-on activities such as beauty workshop with Make Up Store, guided marbling session and artisanal leather crafting on level 3.
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