top of page

IKEA StarterKid Bundle Launch


HeyBaby is a local community movement to celebrate support marriage and parenthood. The campaign roped in a partnership between IKEA Singapore and Tribal Worldwide Singapore with our support to launch a new StarterKid Bundle consisting of an array of newborn essentials from bedding to bibs, aimed to make baby shopping easier and affordable for parents.

The launch weekend of #BabyReady activities drew a large crowd at IKEA Alexandra and Tampines that featured the unveiling of the new IKEA StarterKid Bundle by guest-of-honor Minister Josephine Teo, along with various fun game activities from diaper changing race to bib guessing contest and awe-inspiring communal doodle wall. A series of forum discussions with celebrity couples and opinion leaders was brought together to highlight topics that revolve around smart planning and affordability when starting a home and tips on parenthood hosted in the comfort of IKEA living showroom.

Like what you see?

We're passionate about innovation, brilliant ideas and the execution that brings it all together in one beautiful experience. If you are too let's get started.

bottom of page