IKEA StarterKid Bundle Launch

HeyBaby is a local community movement to celebrate support marriage and parenthood. The campaign roped in a partnership between IKEA Singapore and Tribal Worldwide Singapore with our support to launch a new StarterKid Bundle consisting of an array of newborn essentials from bedding to bibs, aimed to make baby shopping easier and affordable for parents.

The launch weekend of #BabyReady activities drew a large crowd at IKEA Alexandra and Tampines that featured the unveiling of the new IKEA StarterKid Bundle by guest-of-honor Minister Josephine Teo, along with various fun game activities from diaper changing race to bib guessing contest and awe-inspiring communal doodle wall. A series of forum discussions with celebrity couples and opinion leaders was brought together to highlight topics that revolve around smart planning and affordability when starting a home and tips on parenthood hosted in the comfort of IKEA living showroom.