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IKEA 2020 Catalogue Launch


An exclusive media launch project with Swedish furniture giant IKEA to unveil their 2020 catalogue through a kabuki drop launch mechanism with video projection on a slew of exciting new releases and updates.

From space planning to designing, styling and propping, the 2800 sqft space at Warehouse 16 was transformed into two IKEA bedrooms and pockets of photo op corners set to impress media in presence.

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