HDB: Malls in our HeartLens Photography Contest

Malls in our Heartlens is a photography contest that invited people from all walks of life to capture and showcase the beauty of their community that is often overlooked and glazed over—focusing on 3 photography themes Mall Facade, Community and Retail.

Held across the island with 12 participating HDB malls and marketed in channels on social media, in-mall guerilla and featured on local digital media The Smart Local, the contest had effectively sparked great interest and response from many of our local photography enthusiasts and heartland community.

Submissions were carefully reviewed and calibrated by our award-winning panel of photographer judges, with stringent judging criteria on artistic qualities, theme adherence and caption relevance to every photo. Top 15 winning entries—besides walking away with high-value prizes such as a Canon Digital Camera and Lumos Ray Smart Projector—were honored and showcased through a roving interactive exhibition across 4 selected high-traffic HDB malls.

The exhibition provided a chance for the community to view the artistic composition of their neighbourhood, and the story behind every photograph.