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IP Campaign: Have a Quby X'mas @ HDB Malls
Activation, Festival, Visual Design
This Christmas, a little more cuteness came to life! Winning hearts with its adorable look and relatable expressions, Quby stepped out of the screen and into our HDB malls for a festive celebration shoppers wouldn’t forget.
Quby was everywhere—from cheerful Christmas decorations to larger-than-life inflatable games, including Candy Cane Toss, Tic-Tac-Toe, Bowling and a Bouncy Castle! Shoppers could also strike a pose at the Quby Photo Booth and capture a little Quby Christmas magic.
And because everything cute deserves a keepsake, shoppers who completed all the games could bring home Quby-themed PopSockets or Coasters, while those with ShopperLink Points could redeem an exclusive Quby Plush Keychain or Quby Eco-Tote. Quby’s journey from screen favourite to real-life Christmas star was one to remember!

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