Estée Lauder Rethink Pink 25

To mark the 25th anniversary of the Breast Cancer Awareness Campaign and its Pink Ribbon symbol, Estee Lauder anchored ‘Rethink Pink’ on raising awareness and importance of breast health.

Among the collaborative illuminations that took place all around the world, Singapore too, graced by the presence of Dr Amy Khor, Senior Minister of State for Sustainability and the Environment, and (former) Ministry of Health, illuminated 4 iconic landmark buildings—CHIJMES, The National Gallery, The Fullerton Hotel Singapore and ION Orchard in iconic pink lights throughout the month of October, as a mark of solidarity to the cause.

A roving exhibition featuring unique artworks of 5 local female artists were showcased throughout a month around the island at 5 shopping malls and wrapped up with an auction where 100% of the proceeds will be donated to the Breast Cancer Foundation.