Rethink Pink 25: An illumination launch event celebrating the 25th Anniversary of The Estée Lauder Companies’ Breast Cancer Campaign. As part of the Global Illumination Initiative, four iconic buildings of Singapore (CHIJMES, Fullerton Hotel, National Gallery and ION Orchard) were illuminated in pink at the same time. Friends of the media and industry partners were in attendance to witness the show of solidarity for a good cause. Live performances, fringe activities, exhibition viewing, artists’ interview as well as a story-sharing session by a breast cancer survivor were gathered in one place to commemorate the milestone launch.
Client: Estée Lauder Companies